According to their website, the Yes To brand is a range of super-natural beauty products (face, body, hair, lip and baby) that:
1 – Work:
YES TO products work because we never compromise. Our products are always at least 95% natural, free of parabens, petroleum, phthalates and SLS, and made with recyclable materials
2 – Spread Smiles:
YES TO makes you smile (read our packaging!) We want to inspire people to take ordinary life moments and make them extraordinary by doing two things:
a) smiling more (let’s see it!)
b) saying YES at least once a day!
3 – Give back:
YES TO believes in giving back. We are committed to give back a portion of our company profits to the YES TO Seed Fund, whose goal is to inspire kids to lead healthier, more positive lives.
They are verified as ‘Cruelty free’ by PETA, and on the topic of animal testing – they state:
Our products are tested on YES TO employees, friends and family,but never (ever) on animals. We are against animal testing and ensure our manufacturers adhere to this same principle. Additionally, we are committed to partnering with global agencies (including PETA) to eliminate animal testing, find safe and effective testing alternatives, and ensure product and consumer safety.
It’s a seriously cute brand with clearly a strong moral compass and we’ve added them to our list of cruelty free brands and are looking forward to trying out many of their products. We are currently testing Yes To Blueberries Age Refresh Smoothing Daily Cleanser – review coming soon!